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Who We Are

Turn a Hidden Risk Into Your Greatest Asset

Inadequate reproductive health support costs the UK economy over £20 billion annually. We provide the tools to mitigate this risk, preserve your top talent, and build a truly inclusive workplace. 

 

We Are Eden is an online platform dedicated to improving reproductive and fertility health fluency at work. We empower organizations to create environments where every individual can thrive, transforming challenges into opportunities for growth, understanding, and productivity.

Our Story

Thirteen years into my insurance career, I thought I understood the industry inside out. But living with dysmenorrhea—the debilitating menstrual pain that millions suffer in silence—opened my eyes to a hidden crisis that was costing both individuals and businesses far more than anyone realized. The turning point came when I discovered that employees misreport reproductive health issues by 60%, hiding their struggles because workplaces simply weren't equipped to handle these conversations.

This revelation led me down a research path that uncovered staggering statistics: 13.5 million men and women in the UK are affected by conditions like prostate issues, varicocele, endometriosis, and fibroids, yet the workplace remains a confusing maze for those seeking support. Managers, despite their best intentions, often say the wrong things—sometimes with catastrophic consequences. When I learned that Mitie paid £350,000 for a pregnancy discrimination tribunal, it became clear that the cost of inaction was far too high.

We Are Eden was born from the understanding that we weren't just facing individual health challenges—we were looking at a £20 billion economic gap that was holding back productivity, stalling careers, and forcing talented professionals out of the workforce entirely.

 

How We Can Help

Through our online courses and innovative multiagent AI companion, we provide the context, language, and resources that managers desperately need to navigate these sensitive conversations with confidence.

Our current clients, including multinational insurers, global universities, and recruitment agents recognized what many are beginning to understand—that supporting reproductive health isn't just the right thing to do, it's essential for business success. The impact speaks for itself: one menopause fluency client told us we helped him retain a top performer and saved his marriage, while our comprehensive approach has demonstrated productivity improvements of up to 25%.

 

We Are Eden exists to normalize good reproductive healthcare in the workplace, ensuring that no one has to choose between their health and their career ever again.

Our Vision

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"By 2030, We Are Eden will be the global leader in normalizing reproductive healthcare in the workplace, eliminating the £20 billion economic impact of untreated reproductive health conditions by empowering 1 million men and women with accessible, evidence-based care and transforming organizational cultures to retain top talent and drive sustainable business growth."

Meet The Team

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FARIRAI 

GORA

FOUNDER & STRATEGY LEAD

Farirai Gora, founder of We Are Eden, brings 12+ years of insurance market expertise in innovation and strategy. A biochemistry graduate and award-winning entrepreneur, she helps companies integrate reproductive health benefits to boost talent retention and build inclusive workplace cultures for better business outcomes.

NNAMDI ODOZI

AI/ML LEAD

​Nnamdi is a Cambridge Engineering graduate, he's a Fellow of the Institute and Faculty of Actuaries and Certified Financial Risk Manager with twenty years' experience building models and systems across pensions, insurance, and investment sectors. Nnamdi built the first iteration of We Are Eden's Policy Pulse multi agent gen AI solution.

AI

NIIMURA

PRODUCT DEV LEAD

​Ai Niimura drives product discipline and innovation at We Are Eden, creating Figma designs, developing the PolicyPulse AI platform using React, Python, and MongoDB, and optimizing digital experiences. Her contributions span UI/UX design, AI agent development, and website optimization, earning recognition as pivotal to the company's success.

A HIGH

GROWTH

TEAM 

SEE OPEN ROLES HERE

Join our dynamic and innovative startup that is dedicated to normalizing reproductive and fertility care in workplaces. We're looking for passionate, autonomous, and collaborative individuals to fill pivotal in our growing team. Explore our open positions below and be a part of a movement that makes a difference. Together, we can create a supportive environment for all.

Meet the Team continued

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